Graphic Design with character and purpose.
Great graphic design has a job to do. My background in UX means I think beyond how a design looks and into how it functions, how people interact with it, and where it will ultimately be used. I’m comfortable designing for both digital and physical applications, with an understanding of formatting, responsiveness, production requirements, and print best practices.
I can help you with…
Digital
Web Graphics · Social Media · Responsive Assets · Marketing Materials
Print
Posters · Brochures · Packaging · Signage · Large-format Graphics · Illustration · Branded Labels
Production
Print-ready Files · Dimensions · Bleed & Margins · Color & Output Specifications · Merch & Promotional Products
Design + Production
My access to professional print equipment through Honolulu’s creative community gives me an additional understanding of what happens after a design leaves the screen.
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Access to wide-format UV printing means I can design with physical output in mind and help clients produce everything from signage and displays to promotional materials and prototypes.
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Access to package-printing equipment at Ourspace allows me to prototype packaging concepts without immediately committing to expensive product runs.
Prototype → Test → Refine → ProduceInstead of spending heavily on a production run before knowing whether a concept works, I can help clients create cost-effective physical prototypes and make informed decisions before committing to larger quantities.
Mālama i nā honu + Turtle Wines Campaign
Client
Davis Hess, Mālama i nā honu Nonprofit
Year
2026
Mālama i nā honu and David Hess Turtle Wines partnered to raise awareness and support for marine conservation through a purpose-driven wine sales campaign.
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I developed the visual concepts for the campaign, promotional graphics for digital sharing and informational brochures for print production and distribution at Hess wine events.
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My goal was to design something that looks good and makes people care.
I designed the graphics to feel playful, approachable and a little humorous while keeping the mission at the center. The audience already had a strong connection to marine life, so I leaned into that emotional investment rather than treating the campaign like a traditional advertisement.
I also considered the audience surrounding the wine community: people who appreciate good design and storytelling, but who may also be looking for meaningful ways to support causes they care about. The result was a visual approach that made the mission feel inviting rather than heavy-handed.
In other words, the graphics were designed to make someone smile, understand the cause, a think “Hey, I want to be a part of that.” -
A campaign that kept going! Originally planned through the end of this year (2026), the campaign was extended to at least a full year after generating strong sales.